FORD FIGO
Ford Figo, launched in March 2010, had successfully completed two years in the market.
To celebrate this milestone and express gratitude to our valued consumers, Ford company decided to offer discounts, special offers, and giveaways across the Ford range. Rather than a conventional and uninteresting
offer-focused announcement, we took a unique approach.
To celebrate this milestone and express gratitude to our valued consumers, Ford company decided to offer discounts, special offers, and giveaways across the Ford range. Rather than a conventional and uninteresting
offer-focused announcement, we took a unique approach.
As the youngest member of the Ford family, Ford Figo became the centerpiece of our campaign. We designed the entire campaign around a lively birthday party organized by its elder brothers, Ford Endeavour, Ford Fiesta, and Ford Classic. The concept aimed to evoke excitement and anticipation among the audience.
As part of this creative campaign, we produced digital videos featuring Ford Endeavour and Ford Classic, who extended lively invitations to everyone for Ford Figo's birthday celebration at Ford dealerships. These videos were crafted in the style of popular Bollywood and South Indian movie stars, adding a touch of humour and entertainment to the campaign.
As part of our marketing efforts, we developed a print ad focused on our special offer. Additionally, we created Point of Sales (POS) merchandise to enhance the visual appeal of our dealerships. To engage customers directly, we also designed an invitation card that doubled as a direct mailer for Ford dealerships. This invitation card served as an enticing way to invite customers to visit the dealership and have a chance to win exciting gifts making it a birthday to remeber.
